Are the days of cable TV over? This is one question that has been doing the rounds for the past couple of years. To give a simple and straight answer to the question – the days of cable TV are truly numbered for several reasons.
One of the biggest downsides that cable TV could not really address is the picture quality. The clear and high-definition picture that you get from the top DTH service providers is so much better than any cable TV. If you can get to see content in 1080i resolution, going back to cable TV starts feeling like settling for less.
To compete in this industry, there are streaming services as well. It is pretty clear by now that streaming video is the ultimate demand by consumers. The good news for consumers is that companies like Netflix, Hotstar, Zee5, and more know that the only choice they have to succeed is to buy as much content as possible. Or, they can create as much original content as possible!
It was hardly a couple of years back when the fresh content found on Netflix felt like an additional advantage, but today it has become the standard. Like the previous transformation from cable TV to DTH has been revolutionary, similarly, the current shift to OTT has been phenomenal. Naturally, viewers are looking forward to exploring a variety of content available on OTT nowadays. It’s here that Tata Play is catering to the desires of both DTH and OTT audiences. Check out the following section to know how.
Tata Sky, one of the biggest DTH providers in India, has been rebranded to Tata Play, bringing in a new era in the entertainment industry. And this step comes with a host of additional features that make it a smart choice for your TV viewing experience.
First off, there is the addition of OTT channels under one subscription plan. Since OTT has become mainstream nowadays, as mentioned before, the brand has come up with an aggregator app known as Binge+. Binge+ is going to have content from leading OTT apps through one user interface. And this comes with the added flexibility of a one-time payment and subscription.
With the Tata Play Binge+ Combo package, the aim is to offer the best of OTT apps and broadcast channels in one comprehensive pack. The idea is to make entertainment consumption highly consumer-friendly as per the preferences of the modern TV viewing audience.
In addition to that, Tata Play has included Netflix as one of the additional services to its bouquet of OTT apps. So, the new Binge set-top box has all your TV channels and subscription to OTT apps in one combined, neat package.
The list of OTT apps available on Tata Play is pretty long. Apart from Netflix, you will get Zee5, Voot Kids, Eros Now, Amazon Prime Video, Disney+Hotstar, and so on. And this combo pack comes at an affordable price of INR 399.
That’s not all! Apart from offering excellent video quality and surround sound, Tata Play is going to make things really cost-effective for the consumers. The company has decided to waive off the charges for its service visits. Even the customers who had deactivated their DTH connection can restart their journey on Tata Play and continue recharging with zero reconnection charges.
With all these changes, one thing is for sure that Tata Play is all set to alter the landscape of television viewing for its audiences.
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