E-Commerce marketing strategy for beginners is extremely important to grow your venture and new business and sustain in the market.
Marketing strategy is equally important for a well-established brand even new establishments but it should include new techniques for growth.
7 E-Commerce Marketing Strategy
Any e-commerce business marketing strategy should have a low cost. Check out 10 strategies that can help your business to grow.
1. Know your services/products
This is extremely important to understand what you are starting and have knowledge for the same. Before you check out what you want to deliver and how you want to, Pradhan Mantri Mudra Yojana is there to give you financial help in setting up your dream business.
2. What you want customers should do
Before you start, it’s important to reach your target audience and know them. It’s equally important to encourage customers to purchase or take your services.
3. Creating e-commerce website
Every category page should properly covered . It is important to optimize your e-commerce website, test your site layout, language, make very sure that when customer enters, there should not be difficulty to explore and checkout. Get proper SEO done for your website.
3.1 Offer pop UP Chat
Best way to know what more your customer wants from your brand is to add a pop-up chat, ask your visitors what they want? What they are looking for? Any suggestions.
3.2 Write blog post
Have a section on your website where you can create your blog post, for example, if your e-commerce site is about clothing, create a post on summer looks or other which you can interlinked to your product categories.
4. Social media marketing
Social media is the best way to promote your brand with pictures, videos and tweets. Facebook, twitter, Instagram, Pinterest are few most commonly used by every person. Try to reach out more audience with your creativity on social media.
4.1 Use Instagram reels
The most trending way to promote nowadays is reels, try to choose the right track of music and show the best creative side to make a video and reel to reach every home.
4.2 make facebook page
Facebook page is another best option to reach more audience. There are set of people who are only active on facebook. This page will give them more ideas about your services ad products.
4.3 Use proper hashtag
Hashtags plays a crucial role in trending and get noticed. Make sure you don’t mix up with the tags which doesn’t suits your niche or brand. For example- Your e-commerce site is of women’s clothing and you are using healthcare hashtags will not give you desirable results.
Every platform on social media have set of limitations in using hashtags, using most important first and keep tracking their result for yourself.
4.4 Run Ads
Promotion is as important as anything else. Business needs investment and on social media running an ad is extremely important to take your business on a desired place. Ads will surely generate more customers on your website.
5.1 With bloggers and influencers
Don’t hesitate collaborating with known bloggers and social media influencers to promote your brand as there are more chances that their followers can turn into your promising customers.
Start giveaways on social media which will get you more followers which might not immediately turn into your customers but in future this could be possible.
6. Newsletter Subscription
The most effective way of reaching out to your customer base is through email marketing or newsletter subscription. You need to be a little careful drafting your email or newsletter, add personal touch as you can, give them or offer valuable promotions and get socialize by following them on social media.
Re-targeting is a way to regain your lapsed customer. This is an effective way which might help to get previous customer back again n your website. Check out picture below to understand better.
These are some E-Commerce Marketing Strategy For Beginners which will help you grow and sustain in the digital world.
Written as part of Blogchatter’s campaign #ECommerceInnovation. Read more posts in the campaign here.
© Ruchi Verma
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