23rd April 2017, when full India was get­ting tired of heat and prick­ing heat FBB planned some­thing which is like a cool breeze in this sum­mer and cel­e­brat­ed #World­Short­s­Day with the most trend­ing hash­tag on social media #DropTheP­ants. 


On social media, FBB opened their #DropTheP­ants reg­is­tra­tion and once you reg­is­ter there loy­al cus­tomers got EGV and from that, on 23rd they pur­chased shorts and while billing men­tioned their mobile num­ber which is reg­is­tered on the FB

And guess. lucky win­ner will win a free trip to GOA for 2. 

Wow!! This is one amaz­ing part but this cam­paign went viral with fun filled video launch of same by VIR DAS

Whats In the store??

Wig­gling­Pen Decid­ed to vis­it the store and check the col­lec­tion on this day and I was real­ly amazed by fan­tas­tic col­lec­tion. 

Ladies Section: 

Ladies sec­tion was filled with great stuff just for all fash­ion­istas who want some breathe from this heat.

Start­ing range: 499/- ONLY

Kids Section: 

I am impressed and picked up some amaz­ing stuff for my both kids as the col­lec­tion was amaz­ing, good qual­i­ty and in the pock­et.


Kids sec­tion they also have range of shorts start­ing with 299/- 

My daugh­ter got crazy and picked few for this sum­mer and my lit­tle show­stop­per enjoyed too in this great short!!

Men’s Section:

OMG!! this sec­tion has so much of vari­ety and great stuff from low­est as 299/- to 799/- Rs, a great col­lec­tion which made my hub­by pick few and said let me try more and buy. 

My whole fam­i­ly is all set to enjoy sum­mer and we took the chal­lenge to #DropTheP­ants and picked up shorts for this sum­mer to make us cool and enjoy more. 

Won­der­ful part of today was whole store staff was dressed in Shorts and took the chal­lenge to #DropTheP­ants and chill this freak­ing sum­mer. 

Check out this full cov­er­age and tell me in com­ment sec­tion 

How are you planning to #BeatTheHeat ? Do you dare to #DropThePants??


Store Loca­tion: FBB , Majhi­wada , Thane(w), Mum­bai

23 thoughts on “WorldShortsDay-FBB

    • wigglingpen says:

      Thanks a lot Anki­ta for vis­it­ing on my blog 🙂 Yes !! Men’s col­lec­tion is awesome..but I loved kids too <3

    • wigglingpen says:

      Hey Thanks Lata for hop­ping here … yup kids sec­tion is amaz­ing and they have even superb col­lec­tion in new borns

    • wigglingpen says:

      Thanks Veena !!! Great my post inspired you for shop­ping …hehe­he I always try to find rea­son for same.. let me know your shop­ping buck­et 🙂

  1. Ruchi, I absolute­ly enjoy read­ing each and every blog­post by you! The video was awe­some. Had super fun watch­ing it. Look for­ward to more amaz­ing stuff :*

    • wigglingpen says:

      Thanks Neha for lik­ing this … Yes I loved mak­ing this video ..promise to give some­thing more inter­est­ing next time

    • wigglingpen says:

      Jiya I was tempt­ed to try more shorts but this time resist myself and give my view­ers some oth­er looks …don’t wor­ry I don’t miss chance to be in cam­era 🙂

    • wigglingpen says:

      Thanks Jig­na !! I real­ly want­ed to try some but just want­ed to give my read­ers some dif­fer­ent face and looks 🙂

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