Malaria Elimination by Godrej

About Godrej Group 

Estab­lished in 1897, the Godrej Group has its roots in India’s Inde­pen­dence and Swadeshi move­ment. Founder, Ardeshir Godrej, lawyer-turned-seri­al entre­pre­neur failed with a few ven­tures before he struck gold with a locks busi­ness.

Today, the patron­age of 1.1 bil­lion con­sumers glob­al­ly across con­sumer goods, real estate, appli­ances, agri­cul­ture and many oth­er busi­ness­es. In fact, their geo­graph­i­cal foot­print extends beyond Earth, with our engi­nes now pow­er­ing many of India’s space mis­sions.

With rev­enue of over USD 4.1 bil­lion, they are grow­ing fast, and have excit­ing ambi­tious aspi­ra­tions. Their Vision for 2020 is to be 10 times the size we were in 2010.

Approx­i­mate­ly 23 per cent of the pro­moter hold­ing in the Godrej Group is held in trusts that invest in the envi­ron­ment, health and edu­ca­tion. They are also bring­ing togeth­er our pas­sion and pur­pose to make a dif­fer­ence through our Good & Green strat­e­gy of ‘shared val­ue’ to cre­ate a more inclu­sive and green­er India.

About Malaria free India Conclave

In part­ner­ship with the Vec­tor Con­trol Research Cen­ter (VCRC), Indi­an Coun­cil of Med­ical Research(ICMR)   group orga­nized, first of its kind con­clave “ Achiev­ing a malar­ia-free India” on 3rd August 2017 at Godrej One, Mum­bai. 

Stake­hold­ers rep­re­sent­ing thought lead­ers from gov­ern­ment, acad­e­mia, the pri­vate sec­tor and social & non-prof­it orga­ni­za­tions, dis­cussed the need and mer­its of part­ner­ships and col­lab­o­ra­tions in achiev­ing a malar­ia-free India.

The key highlight of the conclave:

A pan­el dis­cus­sion on ‘Part­ner­ships and Col­lab­o­ra­tions towards achiev­ing malar­ia-free India’. Insight­ful dis­cus­sions on India’s cur­rent chal­lenges, lessons from the past, the mer­its and chal­lenges of part­ner­ships, roles and respon­si­bil­i­ties of dif­fer­ent stake­hold­ers and con­crete next steps to make the vision a real­i­ty was dis­cussed.

It was a pow­er-packed pan­el com­pris­ing Prof. Dr. Sabesan, Senior Con­sul­tant, VCRC; Dr. Anup Anvikar, Nation­al Insti­tute of Malar­ia Research (NIMR); Shireen Mis­tree, India Health Fund, Tata Trusts; Neer­aj Jain, Coun­try Direc­tor, India, PATH and Vivek Gamb­hir, Man­ag­ing Direc­tor, Godrej Con­sumer Prod­ucts Ltd. Indra­jit Gup­ta, Direc­tor and Co-founder, Found­ing Fuel mod­er­at­ed the pan­el.

In his open­ing remarks, Mr. Adi Godrej, Chair­man, Godrej Group, said, “Malar­ia con­tin­ues to be one of the most sig­nif­i­cant pub­lic health issues con­fronting India today, with about 1.5 mil­lion new cas­es detect­ed every year. Our Health Min­istry has endorsed the goal of achiev­ing a malar­ia-free India by 2030. Given the scale of the vision out­lined, the impor­tance of part­ner­ships and col­lab­o­ra­tions is para­mount. In line with this, our con­clave today aims to cre­ate and facil­i­tate impact­ful con­ver­sa­tions on malar­ia elim­i­na­tion among key thought lead­ers from the ecosys­tem.”

The Chief Guest of the con­clave, Dr. Sham­pa Nag, Project Direc­tor, Car­i­tas India, said, “Part­ner­ships and col­lab­o­ra­tions present con­tin­u­ous oppor­tu­ni­ties with­in the ambit of mul­ti-sec­toral approach. They act as cat­alyz­ing fac­tors for bridg­ing the phys­i­cal and behav­ioral bar­ri­ers and enabling the motivators/influencers to expand the appli­ca­tion of inter­ven­tions as well as strength­en­ing com­mu­ni­ty sys­tems alongside extend­ing sup­port to improve over­all health sys­tems. Lever­ag­ing dis­tinc­tive strengths of stake­hold­ers, the Nation­al Vec­tor Borne Dis­ease Con­trol Pro­gram (NVBDCP), civil soci­ety orga­ni­za­tions & cor­po­rate sec­tor, donor & part­ner agen­cies, and oth­ers should reaf­firm the com­mit­ment to advance our com­mon elim­i­na­tion vision.”

About project EMBED 

Speak­ing at the con­clave, Mr. Vivek Gamb­hir, Man­ag­ing Direc­tor, Godrej Con­sumer Prod­ucts Lim­it­ed, said, “With project EMBED (Elim­i­na­tion of Mos­qui­to Borne Endemic Dis­eases), we have embarked on a jour­ney of col­lab­o­ra­tion with var­i­ous stake­hold­ers, includ­ing the gov­ern­ment, social sec­tor, and the com­mu­ni­ty. With grad­u­al reduc­tions in the malar­ia bur­den in our pilot dis­tricts, our project mod­el is a tes­ta­ment to the pro­duc­tiv­i­ty and impor­tance of part­ner­ships. As a FMCG play­er with a robust house­hold insec­ti­cide port­fo­lio, we have brought finan­cial resources, knowl­edge on mos­qui­to behav­iours and pre­ven­tion strate­gies, and a strong under­stand­ing of com­mu­ni­ty mem­bers, to the fight again­st malar­ia. To fur­ther our out­reach efforts, we have part­nered with the VCRC for this con­clave and will con­tin­ue to work in col­lab­o­ra­tion with them to devel­op an action-ori­ent­ed way for­ward from the dis­cus­sions of the con­clave today.”

Malaria in India 

India has the high­est malar­ia bur­den in the Asia Paci­fic region, with more than one bil­lion peo­ple at risk of infec­tion. Offi­cial esti­mates reveal 10 lakh cas­es of malar­ia report­ed in the coun­try every year. India accounts for 70% of malar­ia cas­es and 69% of malar­ia deaths in the South East Asia region. Over 80% of India’s pop­u­la­tion lives in ‘malar­ia trans­mis­sion high-risk’ areas

The Gov­ern­ment of India has made a com­mit­ment to elim­i­nate malar­ia from the coun­try by 2030, in line with the Nation­al Frame­work for Malar­ia Elim­i­na­tion (NFME) and Glob­al Tech­ni­cal Strat­e­gy for Malar­ia. Elim­i­nat­ing malar­ia in India will result in sub­stan­tial pub­lic health improve­ment in the coun­try, and would also lead to impor­tant improve­ments in the eco­nom­ic sit­u­a­tion for fam­i­lies bur­dened by malar­ia.

Godrej Anti Malar­ia Radio cam­paign is 3 states of India for 65,000 peo­ple across Madya Pradesh, Jharkhand, and Bihar 

I real­ly liked what Neer­aj Jain, Coun­try Direc­tor, India, PATH said “While India has seen a sharp drop in both inci­dence and mor­tal­i­ty rates, Malar­ia is still a major pub­lic health chal­lenge. Past suc­cess­es have been achieved through mea­sures to pro­tect again­st mos­qui­to bites and by quick­er diag­no­sis fol­lowed by appro­pri­ate drug ther­a­pies.

The Gov­ern­ment has set a tar­get of 2030 for malar­ia elim­i­na­tion in India but for this to be a real­i­ty, there is a des­per­ate need for mul­ti­ple stake­hold­ers includ­ing gov­ern­ment, devel­op­ment part­ners, acad­e­mia and pri­vate sec­tor, to come togeth­er and work in coor­di­na­tion”

Dr. Bitra George, Coun­try Head, India, FHI 360 men­tioned that “Godrej and Fam­i­ly Health India are work­ing close­ly with Depart­ment of Health & Fam­i­ly Wel­fare, Gov­ern­ment of Mad­hya Pradesh to real­ize the Nation­al Strat­e­gy for Malar­ia Elim­i­na­tion in India by 2030. Our project, EMBED, focus­es on dri­ving sus­tain­able behav­ior change among com­mu­ni­ty mem­bers to ensure that they are empow­ered with the right infor­ma­tion to take charge of their own pro­tec­tion again­st malar­ia. We have worked on build­ing long-last­ing rela­tion­ships with the local and state gov­ern­ments of MP, local NGOs, ASHA work­ers, the health sys­tem, and the local com­mu­ni­ty, to employ a col­lab­o­ra­tive approach in our effort to elim­i­nate malar­ia in MP.”

Being a part of such great con­clave where I real­ly got to know it’s also in com­mon man hands too to help this great ini­tia­tive to make our coun­try MALARIA free for your­self and for com­ing gen­er­a­tion.

 

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